About Us


Naelofar is a modest-wear brand founded by prominent Malaysian celebrity and entrepreneur, Neelofa in 2014. Through its mission to provide accessible prices with premium quality options, Naelofar range of stylish hijab, apparel, bags and accessories have reached the hearts of modest fashion lovers worldwide, namely Singapore, Indonesia, Dubai, Germany, UK, the US and many more.

Naelofar has a wide official distribution channels namely naelofar.com, Shopee, Luxe Boutique TTDI, 1 Utama, Isetan KLCC, SOGO KL, and over 500 Authorized Stockist worldwide.

Through its core brand promise 'Go Far', Naelofar aims to inspire women to always feel confident and empowered by their decision to choose modest wear.