About Us

Naelofar is a Malaysia grown modest wear brand founded by prominent Malaysian celebrity and entrepreneur, Neelofa in 2014. Naelofar as a brand always believes in curating premium quality and affordable headscarves
Naelofar has a wide distribution channel through our online channel, naelofar.com, Isetan KLCC, Luxe Boutique TTDI, SOGO KL, and over 500 Authorized Stockists worldwide. Naelofar is a well-know Malaysian grown modest wear brand and is delivering worldwide to Singapore, Indonesia, Dubai, Germany, UK and the US and many more.

At Naelofar, we create beautiful headscarves that you choose and love to wear. Our brand promise is the essence of Naelofar. 'Go Far', is the brand promise we will use to deliver this new communication. It articulates what we can do for our customers. We want to help women achieve their goals, feel confident in themselves and empowered by their decision to choose modest wear.